Epic Games
The greatest treasure hunt of all time isn't happening on the Island.
Tool Experience builds the thing worth talking about.
Then we shape how it's shared.
Sometimes it's an earned stunt. Other times it's a fully designed flagship activation.
We fuse experience design, event production, and creative technology to turn moments into emotion, memory, and attention that sticks.
We've picked up some of the shiniest trophies on the biggest stages — but our clients hire us for the work, not the hardware.
Fortnite × One Piece
Fortnite broke reality.
The greatest treasure hunt of all time isn't happening on the Island. It's happening out here.
The provocation
Don't bring people to a Fortnite activation. Bring Fortnite into their world.
- 01No booths.
- 02No branded photo ops.
- 03No QR codes pasted onto a city.
- 04Fortnite has never behaved like reality. So neither should this.
- 05For five weeks, the rules of the Island start showing up in ours: Sprites. Treasure. Impossible objects. Extraction.
The story
The Sprites have escaped.
- 01Fortnite is bleeding into our world. Sprites are loose across the city.
- 02Some are hiding in plain sight.
- 03Some are moving.
- 04Some are buried inside impossible Fortnite breaches.
- 05Some are ridiculously hard to reach.
- 06Find them. Capture them. Collect them.
- 07And every Sprite you collect strengthens your position in the hunt.
But the treasure isn't lost
It's right fucking there.
Every week, something impossible from Fortnite crashes into the real world. And inside it: the treasure. Everyone can see it. Everyone knows where it is. Nobody can open it. Because finding the treasure isn't the hunt — finding what unlocks it is.
One treasure. Two worlds.
Everyone can play.
- 01The treasure is locked. Sprites are the power. Three ways to move the whole community closer to unlocking it.
- 02THE WORLD CHARGES IT — Fortnite players everywhere contribute through qualifying Sprite gameplay.
- 03THE CITY POWERS IT UP — IRL hunters capture escaped Sprites across the host city.
- 04THE CROWD UNLOCKS IT — when the treasure is fully powered, players converge for Extraction.
- 05Play anywhere. Hunt IRL. Show up to unlock it.
The world charges it
Play Fortnite. Move the real world.
Millions of players don't need to be in the host city to enter the hunt. They just need to play. Every qualifying Sprite action pushes the community closer — and the real-world treasure shows it. The counter climbs. The structure glows. Energy builds. Something is coming. The whole Fortnite community is powering one thing.
The city powers it up
Now go hunting.
The easy way to contribute is to play Fortnite. The harder way? Find the ones that got out. Five activations turn each host city into a playable map. Different locations. Different challenges. Different levels of commitment. Different ways to collect. Five activations. One citywide hunt.
Execution changes by market — a Fortnite × One Piece vehicle, a treasure convoy, something moving on water, a cultural collaborator at the wheel. The behavior doesn't.
Role in the hunt
Urgency + pursuit
01 / THE MOVING TARGET
Catch it.
One escaped Sprite refuses to stay put.
It moves through the city inside something impossible.
Clues reveal where it's headed next.
Track it.
Intercept it.
Capture it.
If you want this one,
you have to catch it.
Role in the hunt
Accessibility + scale
02 / THE PLAYABLE MURAL
Find it.
A Sprite is hiding in plain sight.
Inside a massive piece of Fortnite × One Piece artwork.
Thousands walk past it every day.
Open Snap.
Find the breach.
Capture it.
Everyone sees the wall.
Players see what's inside.
Role in the hunt
Cultural relevance
03 / THE CULTURAL DROP
Break through.
Don't lead with Fortnite.
Lead with something people already want.
Fashion / Music / Anime / Culture
Then hide Fortnite
one layer underneath.
Role in the hunt
Cultural relevance
03 / THE CULTURAL DROP
Crack.
A golden Fortnite pickaxe hangs like art.
Someone grabs it.
Swings.
The wall glitches.
Another hit.
Boom.
Role in the hunt
Cultural relevance
03 / THE CULTURAL DROP
Another world.
The wall isn't hiding another room.
It's hiding another world.
An escaped Sprite.
The internet comes for the culture.
Then falls through into Fortnite.
The one activation we don't optimize for throughput. Hardcore players make the trip, creators chase it, the internet solves it — and the content audience dwarfs the physical one.
Role in the hunt
Mythology + PR
04 / THE WILD CARD
Go get it.
Not everything should be easy.
A desert.
A mountaintop.
An island.
Somewhere epic.
And then we put something impossible there.
They put a Sprite where?
Role in the hunt
Community + spectacle
05 / THE EXTRACTION
Unlock it.
Huge.
Impossible.
Locked.
The world charged it.
The city powered it up.
Role in the hunt
Community + spectacle
05 / THE EXTRACTION
100%.
But nothing happens.
Then:
Extraction ready.
Saturday / 7:00 PM.
All squads report.
All squads to extraction
Fortnite was never meant to end alone.
You can hunt alone. You can collect alone. But the final unlock takes everyone. Players converge. Squads meet IRL. Creators arrive. The people who spent the week hunting finally see each other. The person you've played with for three years might finally be standing next to you. For once — the lobby isn't on your screen. You're standing in it.
Role in the hunt
Community + spectacle
05 / THE CROWD UNLOCKS IT
Hold to extract.
The treasure is fully charged.
Still locked.
Players open Snap.
Phones come up.
Every screen becomes a beacon.
97%
98%
99%
100%.
The lock breaks. The beam hits. The city lights up.
Extract.
One game. Five worlds.
Same rules. Completely different realities.
- 01NEW YORK — The Thousand Sunny. Something impossible has crashed into Manhattan.
- 02TOKYO — The Den Den Mushi. A monumental call waiting for the city to answer.
- 03MADRID — The Devil Fruit Tree. Something impossible has taken root.
- 04BERLIN — The Poneglyph. An ancient message slowly revealing itself.
- 05LOS ANGELES — The Giant Straw Hat. An icon at impossible scale.
- 06Different culture. Different city. Different WTF. Same hunt.
The campaign engine
Every week, reality breaks a little more.
- 01THE BREACH — something impossible appears. (Mystery)
- 02THE HUNT — the Sprites escape. Clues drop. Creators investigate. Players collect. (Participation)
- 03THE RALLY — the global meter closes in. Extraction gets called. Squads mobilize. (Urgency)
- 04THE LOBBY — everyone converges. (Community)
- 05EXTRACTION — hold. 100%. The treasure unlocks. (Spectacle)
- 06Next drop. Built for the people there. Designed for everyone else.
The whole game
Not a Fortnite activation. A Fortnite live event with the whole world as the map.
- 01Fortnite broke reality. The Sprites have escaped.
- 02Find them. Capture them. Collect them.
- 03The world charges it. The city powers it up.
- 04Extraction ready. All squads to extraction.
- 05Hold to extract. The crowd unlocks it.
- 06Treasure unlocked. Next drop.
The global rollout
Five markets × five activation types. Market sequencing. Cultural rationale.
Awaiting design
The content machine
Mystery → Hunt → Rally → Spectacle. Creator roles, capture model, live publishing.
Awaiting design
The giveaway engine
How Sprite participation / keys / prizes / winner verification / fulfillment actually connect. No sexy bullshit here — demonstrate competence.
Awaiting design
Built to scale
Production system, local partners, permitting, safety, accessibility, scheduling, Snap/Epic collaboration.
Awaiting design
Five weeks
The actual Nov. 1 → Dec. 5 calendar, cultural moments, and the bridge into the Fortnite finale.
Awaiting design
Why Tool
One slide.
Awaiting design
The number
Budget.
Awaiting design